I wrote this piece for "Index on Censorship"
An election is always a good
litmus test for a country’s media freedom — particularly in Bulgaria. It
consistently ranks last amongst European Union members for media
freedom, and the US Department of State called its “gravely damaged
media pluralism” one of its most pressing human rights problems, Georgi Kantchev reports.
In the run-up to the 12 May parliamentary election, former ruling party GERB received the most mentions
in Bulgaria’s media, ahead of the Bulgarian Socialist Party (BSP), and
the Turkish minority movement DPS — mirroring the election results.
Media coverage, however, does not accurately capture the
gap between parties. GERB was mentioned 3,642 times in election coverage
— 80 per cent more than BSP. In the polls, the difference between the
two parties was less than four per cent.
Bulgaria’s media grants over-exposure to those in power,
and the industry seems to quickly adapt to a new political situation.
While the New Bulgarian Media Group (NBMG) editorial stance was against
the GERB in the 2009 elections, it changed its tune almost overnight
after the party’s victory.
Given the close ties between the media and political
parties in the country, distorted election coverage is not very
surprising. For instance, a high-ranking DPS member owns the NBMG, which
owns the Telegraph, the highest circulated newspaper in the country.
The tangles between politics and the Bulgarian media has
drawn the attention of the Organisation for Security and Cooperation in
Europe (OSCE). In a report
released ahead of the election, the body expressed concerns over the
“growing concentration of media ownership in the hands of a restricted
circle of business people.” According to the OSCE, this “raised concerns
about the independence of media from undue economic and political
pressure.”
“Most media find themselves in a passive position and
practically shun their most important function — to build an informed
public opinion, and through that to support the political choice of the
people”, says
Orlin Spassov, professor of journalism at the University of Sofia. “The
result of this campaign was a deficit of informed choice.”
Bulgaria has measures put in place to distinguish
editorial content from political advertisements for broadcast media, but
not for the press. The OSCE pointed out that “paid media coverage is
often not labelled as such, thus potentially misleading the audience
about the nature of the reporting.”
Bulgaria’s murky relationship with the press also creates
trouble for journalists, who sometimes feel pressure for their
reporting. In April Boris Mitov, a journalist for news site Mediapool.bg
was summoned for questioning by prosecutors after writing an article
accusing a Sofia deputy city prosecutor of illegal wiretapping. The
prosecutors placed pressure on Mitov to reveal his sources, and after he
refused to do so, they reportedly told him that he could face up to
five years in prison for disclosing state secrets.
More troubling is the culture of self-censorship arising
from pressure placed on journalists from business groups. Most common is
economic pressure — which trickles down from media outlet owners to
editors and reporters. The NBMG group, for instance, is largely financed
by the Corporate Commercial Bank (CCB). The CCB has also held a large
percentage of state-owned enterprises in the transport, energy, and
defence sector — which means that NBMG is practically financed with
public funds. This helps explain why the group is often cosying up to
those in power.
While infrequent, sometimes journalists face direct
threats from businesses. After writing a series of articles critical of a
local business group last year, investigative journalist Spas Spassov
received Sun Tzu’s book The Art of War in the post. Included was a note
quoting a line from the book: “You should avoid those you can’t either
defeat or befriend.”
The most recent election results, however, have left an unclear picture of who is in power: since no party has gain
ed a majority in Parliament. Coalition building was
undermined by a deeply polarising election — which means that the media
will have a difficult time knowing who to pledge allegiance to.


